‘ARxAR’ is A R Rahman’s gift to his fans worldwide. It will take him into their personal space. He will communicate his message to them on a direct basis. They will be able to take pictures and videos with him and post them on social media platforms.
On the eve, Team Avantari – Bhairav Shankar, Rohini Shankar Paoletto, John Paoletto interacted with media to share the story behind this journey, Augmented Reality at jubilee hill, Hyderabad.
“We have recently launched the life-size AR app ‘ARxAR’ featuring A R Rahman. It is in collaboration with Apple. This is the first time that a top artist from the entertainment industry across the world has featured in a AR app dedicated solely to him. As a life-size augmented reality (AR), where fans can take pictures with him as if he was actually present in person and also interact with him”Bhairav Shanker, said.
This is a path-breaking extension of the AR technology, that is set to redefine the manner in which stars and celebrities interact with their fans and viewers. It’s a technology that works across several platforms. We have successfully executed Life size AR campaigns with Sports stars like Kapil Dev, film promotions like NRNM, top politicians and spiritual masters – Sri Sri Sri Ganapathy Sachchidananda Swamiji of SGS Dattapeetham.