Katamarayudu is all set to hit the screens on March 24 and a lot of buzz is created day by day. Currently, makers are busy cashing in on the craze by quoting high prices for the rights of Katamarayudu.

According to reliable sources, theatrical rights of the film has been reportedly sold for around Rs. 85 crore and satellite rights sold for 12.5 crore. One of the leading Telugu entertainment channels Gemini TV has got the rights of the movie.

The unit is busy canning the last song in Italy on the lead pair and post-production formalities are in full swing in Hyderabad.

Pawan will be back to Hyderabad on 16TH and team is getting ready to conduct a pre-release event on 18th of this month in Hyderabad.